Founded in Dallas, Texas by Andy Slipher in 2003, Slipher Marketing helps clients reach their marketing goals by building effective strategies and overseeing their execution. We join together time-tested marketing planning methods with an understanding of real world marketing practice to keep clients in step with customers and a step ahead of competitors. This is integrated marketing at its finest. And if you trust the process to work, it will work for you.
Andy Slipher, Marketing Strategist
Andy Slipher's passion is marketing. He has over 18 years of marketing experience across an array of clients, industries and brands—international, national, regional and local. Andy dedicates himself to enabling lasting, long-term and profitable relationships between clients and their customers. He embraces a media-neutral approach. Strategy comes first, followed by tangible, measured marketing results.
The strategic process is largely about removing distractions (product, process, industry, brand, media, tactics), then making pivotal choices. What matters most in a marketing situation is the customer, a challenge or opportunity, and the potential for people to be compelled by an implicit or explicit promise. That’s how one sells.
– Andy Slipher
A professional member of the National Speakers Association (NSA), Andy regularly keynote speaks to industry groups and college students about the importance of strategy in marketing. He is the marketing segment lecturer for Southern Methodist University’s accredited Bank Operations Institute for professional bankers on behalf of the Independent Bankers Association of Texas (IBAT). He serves as immediate past president of The Dallas Society of Visual Communications (DSVC), and is a member of the Dallas Chapter of the American Advertising Federation (AAF). He has also served on the board of the Dallas Wind Symphony. Andy holds a master’s in integrated marketing communications and a bachelor’s in communications from Northwestern University and DePauw University, respectively. He tweets marketing insights daily, and is preparing his first book based on his strategic methods and experiences.
Notable clients: The Coca-Cola Company, Verizon Wireless, Procter & Gamble, Community Coffee, TXU, Jimmy Dean Foods, Gambrinus Company (Shiner Bock Beer), Guinness/UDV (Captain Morgan’s Rum, Smirnoff), Honda Motor Company, Travelers Insurance, TXI, The Dallas Morning News, Kenosha Area Business Alliance (City of Kenosha, WI), XTO Energy, CalTech, Gehan Homes, Kisabeth Furniture, Gladney Center for Adoption, Praesidium, Inc., Senderra Rx.