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What success looks like

Too often, I'm in situations where tactics are thrown about as a substitute for real planning. "We need a Facebook campaign," or "We need a five minute web video,"… --> [More]

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Start with the fact that your brand resides in the mind of your customer. Everything else means influencing customers' perceptions of your brand. So, do it thoughtfully. [More tidbits]

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Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

Oversized postcards work. However, the keys to a successful direct marketing campaign are the targeting, the frequency and clarity of…[More]

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Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy.

Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News

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