Chase dollars, not the media monster
There seems to be a furious chase that's going on right now to keep up with ever-evolving social media. However, at the risk of sounding level-headed, let us reiterate that media is nothing more than a means to an end. It is not the goal itself. The goal of any medium is to reach and help to win the customer - their minds, hearts, their… [More]
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Know the difference between a feature and a benefit. It's okay to talk about the features of your product or service, but ultimately you have to sell the benefit. In other words, answer the customer's question, "What's in it for me?" [More tidbits]
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Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
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How do you create two separate sales collateral pieces that each have to say the same thing, but have to…[More]
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We did not have a marketing budget when we began working with Slipher Marketing and yet I don’t regret spending any of the money or time that has been spent. In fact, looking back I would regret having not made the time and financial commitment that has been made. 
Jeremy Saylor, President
Prestonwood Landscape Services, LLC
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