Strategy first.

Marketing should be strategic,
not creative guesswork.

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Marketing: what has changed in 100 years

Marketing: what has changed in 100 years

This is going to be shocking. Get ready.

The only thing that has changed about marketing in the past 100 years is technology. That’s it. Yes, we now have social media and tweets and followers and apps and branding and re-marketing and analytics and focus groups and ROI and segmentation and customer experiences and digital and… you get the picture. It’s all certainly true. But, what has enabled every bit of it is technology.

My point is this: marketing still boils down to people, not technology. And it’s your choice to either use technology as a tool to better market to people or to use it to your distraction.

I… [ More ]

Clients & Work

Objective Marketing Solutions

What do our clients have in common? Marketing challenges.

Regardless of industry or customer type (B2C or B2B), we know how to approach your marketing opportunities. Why? We listen. We learn (fast). We ask (the most) relevant questions. And, we think objectively.

What we do: comprehensive strategic marketing plans, integrated marketing initiatives, brand positioning, written brand strategy, brand landscape documents, public outreach strategy, logo/identity & tagline development, promotional campaigns, media plans, marketing research (qualitative & quantitative), strategic public relations, social media campaigns, creative sourcing, design and execution. Simply put, we build teams of talent around the specific needs of our clients. The unifying factor is a strategic, thoughtful approach.

About

Marketing Strategy + Results.

We are all about marketing strategy — committing to marketing with planning, intention and purpose. Want successful marketing? Leave no stone unturned; nothing to chance.

What's more, we're strategic planners, but not divorced from the final product. We don't hand you a finished strategy and say, "Good luck!" (like a management consultant). Instead, we roll up our sleeves and get busy helping you execute your marketing with top drawer creative, media planning and execution.

Slipher Marketing was founded in 2003 by Andy Slipher. Andy's passion is marketing. He has spent his entire career listening, learning and providing attention, perspective, insight and results to clients of all shapes and sizes—from Coca-Cola to Kenosha, Wisconsin.

Latest tweets

@Andy_Slipher
#marketing: Get perspective on your activities. Myopia is virtually inevitable. Seek out a strategist or planner.
19 minutes ago | Reply | Retweet | Favorite

@Andy_Slipher
#marketing: Always remember that people love products & services that solve their problems, make their lives easier. This is value.
1 hour ago | Reply | Retweet | Favorite

@Andy_Slipher
#marketing: "Age of the Customer" is a bit of a late declaration. The best marketers have never needed this pronouncement.
15 hours ago | Reply | Retweet | Favorite

@Andy_Slipher
#marketing: Where does your brand reside? In the minds of your customers. A brand is a concept. Logo is its visual fingerprint.
18 hours ago | Reply | Retweet | Favorite