Marketing should be strategic,
not creative guesswork.
I recently was a featured keynote speaker at the Independent Bankers Association of Texas's (IBAT) 2013 Leadership Conference near Austin, Texas. During my talk, and through a voluntary survey, I asked the audience of community bank leaders to share some insight into their own marketing-related issues. The biggest issue cited was budgeting for marketing. The second? New ideas or new approaches to their marketing.
Of course, I empathize with anyone in a business needing help with marketing. But, let me be clear about something I witness time and again: most businesses in a marketing rut focus too much on "new ideas" or "new approaches" to marketing. Marketing has been around for a while, and… [ More ]
What do our clients have in common? Marketing challenges.
Regardless of industry or customer type (B2C or B2B), we know how to approach your marketing opportunities. Why? We listen. We learn (fast). We ask (the most) relevant questions. And, we think objectively.
What we do: comprehensive strategic marketing plans, integrated marketing initiatives, brand positioning, written brand strategy, brand landscape documents, public outreach strategy, logo/identity & tagline development, promotional campaigns, media plans, marketing research (qualitative & qualitative), strategic public relations, social media campaigns, creative sourcing, design and execution. Simply put, we build teams of talent around the specific needs of our clients. The unifying factor is a strategic, thoughtful approach.
We are all about marketing strategy — committing to marketing with planning, intention and purpose. Want successful marketing? Leave no stone unturned; nothing to chance.
What's more, we're strategic planners, but not divorced from the final product. We don't hand you a finished strategy and say, "Good luck!" (like a management consultant). Instead, we roll up our sleeves and get busy helping you execute your marketing with top drawer creative, media planning and execution.
Slipher Marketing was founded in 2003 by Andy Slipher. Andy's passion is marketing. He has spent his entire career listening, learning and providing attention, perspective, insight and results to clients of all shapes and sizes—from Coca-Cola to Kenosha, Wisconsin.Follow @Andy_Slipher